Allure as the name suggests is manifested for making elegant garments and furnishings that charm the modern and minimalist minds. The vision for our brand meets at the intersection where trendy looks timeless, fashion meets comfort and style hugs simplicity.

We at Allure are in relentless pursuit of making the magnificent Rajasthani karigari of block printing look sophisticated and stunning for you. The foundation for our label was laid as a collaboration with the most gifted artisans who have perfected the art of block printing with devoted practice over generations and accomplished designers who have established their detail-oriented craft sensibilities in European markets with great finesse.

We let each piece tell you a bit of our story.